David Rees is Senior Vice President, Strategic Engagement at COEUS. He has more than 25 years of experience assisting biopharmaceutical companies in developing brand and channel strategies to optimize access in the competitive biopharmaceutical market. Known for delivering concrete and creative solutions to clients’ product access challenges, David’s expertise spans customer channels, disease categories, and business functions. Prior to establishing Rees Access Consulting, David was principal and co-founder of Health Strategies Group, where he built a successful access consulting and custom insights practice and developed and led multiple syndicated research services. David was also a principal with Herspiegel Consulting, where he led and drove dramatic growth of the market access practice. Earlier in his career, David was an executive with Merck & Co., where he directed marketing for several major brands and for Merck’s hospital and institutional customers. He led strategy development and execution for products and customer segments, setting pricing policy and contracting strategy for institutional customers. David is widely published in the industry and speaks at numerous pharmaceutical conferences.