Jodie McVan, Chief Commercial Officer at COEUS, is a seasoned market access executive specializing in agency and operational excellence for successful product commercialization. Her expertise includes setting brand strategy, launch planning, and execution; reimbursement strategy; medical affairs communications; and marketing. Jodie believes in creating engaging and meaningful content, visuals, and data insights that deliver better brand experiences across numerous products and therapeutic areas, striving to achieve on-target deliverables that meet client objectives as efficiently as possible, on time, and on budget.
Jodie has 15 years of experience in the pharma industry. Her strengths encompass building client relationships while providing strong operational and financial support. This includes efficiency management, systems integration, resource planning, budget and timeline oversight, performance metrics, driving innovation, and supporting new business initiatives.